ABSTRACT
This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the attention of the customer and the ignorance of sales promotion by the dealers. The objective of the study is to find out if customers respond positively to sales promotion and to find out if sales promotion activities influences the patronage of a company’s product the researcher used questionnaire for data collection for the study and sample size of 50 out of the total population of 100. the findings of the study revealed that sales promotion activities influences the patronage of a company’s product and the promotional tools to use for creating awareness is the combination of different techniques. Lastly the study recommends that sales promotion activities should be carried out using different techniques and there is need for proper understanding of sales promotion
ABSTRACT
The main aim of the research project dwells on interaction between globalization and economic development in N...
1 Background of the Study
Human beings use verbal and nonverbal means to communicate. Nonlinguistic messages are important because what p...
ABSTRACT
The aim of this study is to examine Land Tenure system in Nigeria using Ikeduru L.G.A Area, Ow...
Abstract
This project research work has been designed to carefully and critically investigate and examine “The imp...
Background of the study
The pressure from globalization has made manufacturing organization m...
ABSTRACT
This project was centered on card based security system. The current process of security is being operated manu...
ABSTRACT
The study investigated the effectiveness of internal control system in an organization (A Case Study of Dangote...
Abstract
This study is on challenges besetting the effective teaching and learning of biology in secondary school. The t...
ABSTRACT
Nigeria has three major tribes of which Yoruba is one of them. It is important to state that Yoruba as a tribe...
Background Of The Study
Adult education is a term that has been used to describe any voluntary or inten...